Founded in 1998 by Andy Laats and Chad DiNenna after DiNenna’s unsuccessful attempt to find a watch that reflected his personal style, Nixon has grown into a watch and accessories company that spreads itself across multiple genres, ranging from laid back, action sports enthusiasts to high end retailers and specialty boutiques such as Barney’s New York, Fred Segel, 10 Corso Como, and Henri Bendel. Based out of Encinitas, California, what started as specifically a watch brand has now crossed over into leather goods, apparel, headphones and speakers, and tech cases and covers, proving to be a multifaceted company. Nixon currently operates in over 70 countries world wide, including stand-alone stores in Berkeley, California, Bondi and Melbourne, Australia, and Kuta, Bali.
Photos courtesy of Nixon‘s Facebook page.
The Nixon team prides itself on delivering a product that “contributes to a single, unified expression: team-designed, custom-built accessories for a life well lived.” The team’s feedback is essential to the brands DNA. Nixon has a team riders who want to discuss design, to function in their sport discipline, to what makes a great watch when traveling constantly and more. There’s no wrong answer when it comes to its team roundtables. The rider’s contributions are essential and they take pride in being a part of the creative process.
With an opening price point of $75, clients can find watches made from various materials such as stainless steel, ceramic, or leather. Innovative dials, displays, and colors help Nixon stand out from its competitors, and true to its mission, allow the watches to do the talking for your personal style.
Constantly having a few fun projects in the queue, Nixon is currently looking forward to launching its first mobile Bluetooth portable and awarding winning speaker, The Blaster. It launches this summer after it was first introduced at January’s CES show, so stay tuned…