On Wednesday, October 15th, Matt Sweetwood of Unique Photo presented a seminar on How to Improve Your Social Media By Creating Better Pictures. In his presentation, Matt shared many useful insights into how to successfully use your social media presence to grow your brand. Some key takeaways include:
- “If you are not using social media every day, you are falling behind one day at a time” Matt stresses quality over quantity, so even if you’re not posting a new item you’re constantly engaging with your audience. All posts should remain authentic to the brand and its target audience.
- “Treat Social Media Like Dating” With social media, always be in the right frame of mind and be ready to post, react and discuss. Customers will always remember how you interacted with them on social media.
- The best smartphone does not replace a camera. Most new digital cameras come wifi enabled, so you can instantly send pictures to your phone and upload them to social. Investing in the right equipment can dramatically improve the quality of your pictures and the response to your brand. High quality photos show that you are a high quality brand. Lighting, background and composition are all important when taking pictures.
- But when in doubt, the best camera is the one you have. Posts with images are more likely to catch readers’ attention than those without.
- Don’t overdo hashtag use. Too many hashtags clutter your post and makes it look like you’re simply trying to attract more followers. Choose thoughtful and creative hashtags that are relevant to your post and your company.
- While a high number of followers might not translate directly into sales, a large social media presence is great for buyers to see. It shows that you can encourage your followers to shop in their stores.
- A special tip given was to post photos to Facebook from Instagram as they are more likely to be promoted in your followers’ timelines. When to post is important too: mid-afternoon is often the best time to reach people, but you should experiment and find out what time works best for your individual audience.
Many thanks to Matt Sweetwood for his engaging presentation! For more on Matt, follow him on Twitter, Facebook and Instagram. Also follow Unique Photo and visit their website to view their schedule of photography lessons and be sure to follow @AccessoryNews.