Category Archives: Events

Special and note worthy fashion accessories events.

SOLSTICE SUNGLASS BOUTIQUE CELEBRATES SUMMER

NEW YORK – June 4, 2010 – Get rewarded while you shop this summer! SOLSTICE Sunglass Boutique is celebrating the season with its Summer Solstice promotion, which begins on June 18, 2010 and runs through July 15th. As part of this promotion, shoppers will be rewarded for their sizzling summer purchases in the following ways:

  • Receive a $25 gift card* with a purchase of $125 or more
  • Receive (2) $25 gift cards* with a purchase of $250 or more
  • Receive a pair of Carrera flip-flops or a Shine On beach towel* with the purchase of any pair of Carrera Sunglasses

These fashionable freebies are all the more reason to get beach-ready with a pair of trendy shades. The fashion-forward, trendy Carrera brand is perfect for the season with rockin’ sunglasses that are a favorite of celebrities and consumers, alike.

“Summer Solstice is the perfect opportunity for us to celebrate the upcoming season by treating our loyal customers to rewards,” said Rick Talmage, chief operating officer of SOLSTICE Sunglass Boutique. “The Summer Solstice offers a fun, interactive way to connect with our customers during the peak sunglass season!”

Unlike many other sunglass retailers, SOLSTICE offers a “hands-on” open sell retail format.  Instead of keeping sunglasses behind a counter or under lock and key, customers are encouraged to take control of their sunglass destiny by touching and trying on as many pairs as they like with maximum ease.

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*gift card good through August 31, 2010

Flip-flops and beach towel available while supplies last

Things you may not know about Carrera:

  • CARRERA was originally created as a motorcycle and ski helmet brand in 1956
  • The name was inspired by the legendary Carrera Panamericana road rally which traversed the length of Mexico
  • Over the years the product range has expanded to include ski helmets, sports glasses, optical frames and sunglasses
  • CARRERA is manufactured by Safilo Group, the world’s second largest designer eyewear manufacturer, who acquired the brand in 1996
  • The brand is known for its original on-the-road spirit, dynamic appeal and consistently cutting-edge design
  • CARRERA is a fixture on the music video sets of high-profile artists including Lady Gaga, Alicia Keys, Christina Aguilera, Usher and Rihanna
  • The brand’s new “SHINE ON” campaign depicts the world of “Fast-Laners” – young men and women who are not afraid to live their life to the max, constantly revving the passion accelerator

PRESS RELEASE

SAFILO CONTINUES ITS COMMITMENT AS GLOBAL FRAMES SUPPLIER OF THE SPECIAL OLYMPICS-LIONS CLUB INTERNATIONAL OPENING EYES® VISION CARE PROGRAM

Padua, June 2010 - Safilo Group, leader in the premium eyewear sector, continues its commitment to support Special Olympics, the international sports training and competition program for people with intellectual disabilities that operates in 170 different countries. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now involves over 3,400,000 athletes (over 3.4 million) with intellectual disabilities in training and sports competitions worldwide.

Special Olympics

Safilo’s involvement with Special Olympics started in 2003 as global frames supplier of the Special Olympics-Lions Clubs International Opening Eyes vision care program. Opening Eyes, part of Special Olympics’ award-winning Healthy Athletes® public health initiative, is the largest program in the world dedicated to providing vision care for people with intellectual disabilities. A large number of athletes have the chance to benefit from the vision screenings, and above all, to receive prescription eyeglasses to correct their sight problems and sunglasses to protect their eyes. The Opening Eyes program also provides sports protective eyewear for athletes that train and compete in contact sports.

The “Opening Eyes” care and prevention program was founded by the American Optometric Association’s Sports Vision Section and formally incorporated into the Special Olympics Healthy Athletes program in 1997. A generous grant from the Lions Clubs International Foundation, the largest service club in the world, formalized a global partnership and enabled the Opening Eyes program to expand internationally.

Special Olympics

Safilo renewed its support for the Special Olympics last year by donating a total of 14,537 optical frames and 9,855 pairs of sunglasses. In addition, Safilo personnel often take an active part in the implementation of the events as volunteers, donating their time and expertise for the benefit of Special Olympics athletes and those with intellectual disabilities.

From the United States to France, from Spain to China, from South Africa to Australia, Special Olympics continually involves a number of athletes in sports events aimed at uniting a passion for sports with individual dignity and success.

Through its support of the Special Olympics, Safilo demonstrates its compassion towards significant charitable initiatives and the importance of corporate responsibility, supporting this project aimed at improving the welfare of those involved.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and more than 30 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.

About Special Olympics

Special Olympics is an international organization that changes lives by promoting understanding, acceptance and inclusion between people with and without intellectual disabilities. Through year-round sports training and athletic competition and other related programming for more than 2.25 million children and adults with intellectual disabilities in more than 150 countries, Special Olympics has created a model community that celebrates people’s diverse gifts. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. There is no cost to participate in Special Olympics. Visit Special Olympics at www.specialolympics.org.

Safilo Group Press Office

Tel.: +39 / 049 / 698 5459

Fax: +39 / 049 / 698 7075

E-Mail: pressoffice@safilo.com

New York Accessories Magazine Feature izzi bag

How I Did It

Anne Agoren, owner of UK / NYC based izzi Bag, shows how to build a brand over Twitter. Lauren Parker finds that life is indeed tweet.

Tweeting her way to success here’s a story a little bird told us:

izzi bag on Twitter

Out of the 17 million users on Twitter, 250,000 were nominated for the Shorty Awards—an international “Oscars” for those who live their life out loud on Twitter in 140- character blurbs. Of those 250,000 nominated, a year-old,  little-known English handbag company named izzi Bag made it to the top six in the “Brands” category—the only fashion brand nominated. izzi was up against brands like Whole Foods and ultimately lost to Sesame Street. Heard of them? Here, izzi Bag owner/designer Anne Agoren—who wisely moonlights as a social media strategist—tells Accessories her David and Goliath tale.

‘Are you listening? Because your competitors are. You need to join the conversation— because it’s going on with or without you.”

@accessoriesmag: So how did you get into the top six? Do you have 86,000 followers like Sesame Street? Or 4.7  million followers like Ashton Kutcher?

@izzibag: I have 2,000 followers and was nominated by one of them. You aren’t allowed to nominate yourself.  Actually, I did lose some points after showing someone via Twitter how to nominate me since he was having trouble and asked for help.

AM: You only have 2,000 followers?

AA: That’s one of the biggest misnomers for brand promotion. More is not better. It’s  about quality, not quantity. I have 2,000 of the right followers. They spread my word to their followers. There are lots of sites where you can buy 50,000 followers but they’re not relevant to your brand. Don’t do it. You’ll start getting spam and your important—and legitimate—followers will stop following you. Protect your brand reputation.

AM: How do you get started using Twitter?

AA: My techie husband pushed me into it to help build my budding brand. I was so resistant to Twitter—saying I didn’t understand it, that I didn’t have enough time, and so on. Now I’m a Twitter addict. I use it to promote my blog (blog.izzibag.com), to talk about things that are happening to me, and to strategically promote the brand. I realized the power of Twitter early on—I ran a Twitter competition where the first 10 people who went to one of my retailers on Bond Street got a $40 keychain. Suddenly, a rush of people went to that store. It was apparent it was working.

AM: Did you launch your brand and tweet about it simultaneously?

AA: I launched izzi Bag with no customers, no retailers, no e-tailers. So I used Twitter and the blog to find those small stores that I wouldn’t even know about. The goal was to get retailers talking about us. To build that buzz.

AM: Do you think that too many brands don’t take Twitter seriously enough?

AA: You need to join the conversation—because it’s going on without you. The most important thing I say to companies is  ‘Are you listening?’ Because if you’re not, your competitors are. On Twitter, you can read every tweet that mentions your brand—good and bad—and respond if you want. It’s important to join the conversation.

Bag Lady - Anne of izzi bag

AM: What do you tweet about?

AA: I come here a lot so I write about my life as an English person in New York. I write about the journey of building izzi  Bag. Yes I’m a brand but I’m also human. People want to relate to you. It makes them want to buy your product.

AM: Do you use Twitter to show your bags?
AA: I use Twitpic to upload images, but often I link a Twitter entry to my blog so people can see more there. There are so many tools that are all free, from Twitpic to Tweetdeck, which helps you manage Twitter better.

AM: Do you tweet all day?

AA: No, but my followers are passionate! When I slow down, they start with the ‘Where’s izzi Bag?’ ‘Did something happen to izzi Bag?’ They miss me! I’d say 60% of my tweets are relevant to my brand. The rest are relevant to other people — recommendations of things to check out, or I pass along information I read on Twitter.

AM: Ah, so you’re a re-tweeter?
AA: In many cases, yes. You can retweet (i.e. RT) something that one of your followers post. It’s good will and keeps the conversation going.


AM: Did building buzz on Twitter in the U.S. and UK give you immediate international cred?

AA: I was able to simultaneously connect with retailers worldwide—all for free, and all with the power of social media.

AM: Has Twitter gotten you free publicity?

AA: The Australian news show equivalent of “60 Minutes” found me on Twitter. They sent a crew to New York and filmed me for a day-long documentary. Later, they flew the reporters back to New York to get additional footage because they wanted to extend the segment! That publicity didn’t cost me one cent. And although it aired in Australia, I was able to post it on my blog and tweet about it, and still get local (and worldwide) exposure. Again, for free. Take a look at the video SundayNight Live.

AM: How does a brand prevent a tweeter from posing as them and saying something bad?
AA: It’s important to control the conversation. You can be verified by Twitter (celebrities do it), and you’ll get a blue check next to your brand’s name/avatar. That way the Twitter community knows it’s authentically you.

AM: But it must be a little bit tempting to bash your competition on Twitter…

AA: Never do that! If you report another company for spam, for example, the Twitter police will shut them down while they investigate, so you really must follow business ethics. I will unfollow people if they don’t “keep it clean.” That’s my one rule.


AM: What about companies who say they don’t have time to tweet? Or skimp on the resources to hire someone who can?

AA: Social media should not replace your existing business structure, but it must be integrated with what you have in place. Just as a brand has a PR, branding and advertising budget, it must have a social media budget.

AM: What if the company owner, or designer doesn’t want to tweet personally?
AA: The person doing the tweeting or blogging must have a passion and understanding of the brand and its objective. They should write in the “voice” of the brand.

AM: What are some great Twitter branding anectodes?
AA: There were some people in the Empire State building tweeting that it was so hot and they wished they had ice cream, but they were too busy to run out and get some. An ice cream truck picked up the conversation on Twitter and sent over a truck to give them free ice cream! The story got picked up on the international news. You can’t buy that sort of publicity!


AM: So what were the Shorty Awards like?

AA: First of all, I pulled a Diva moment and while walking the Red Carpet I refused to be photographed with some of the puppets from Sesame Street. Then they beat me!

June 2010 – Accessories Magazine

Shorty Awards Diva Fit - No Sesame Street Here!