NEW YORK – June 4, 2010 – Get rewarded while you shop this summer! SOLSTICE Sunglass Boutique is celebrating the season with its Summer Solstice promotion, which begins on June 18, 2010 and runs through July 15th. As part of this promotion, shoppers will be rewarded for their sizzling summer purchases in the following ways:
- Receive a $25 gift card* with a purchase of $125 or more
- Receive (2) $25 gift cards* with a purchase of $250 or more
- Receive a pair of Carrera flip-flops or a Shine On beach towel* with the purchase of any pair of Carrera Sunglasses
These fashionable freebies are all the more reason to get beach-ready with a pair of trendy shades. The fashion-forward, trendy Carrera brand is perfect for the season with rockin’ sunglasses that are a favorite of celebrities and consumers, alike.
“Summer Solstice is the perfect opportunity for us to celebrate the upcoming season by treating our loyal customers to rewards,” said Rick Talmage, chief operating officer of SOLSTICE Sunglass Boutique. “The Summer Solstice offers a fun, interactive way to connect with our customers during the peak sunglass season!”
Unlike many other sunglass retailers, SOLSTICE offers a “hands-on” open sell retail format. Instead of keeping sunglasses behind a counter or under lock and key, customers are encouraged to take control of their sunglass destiny by touching and trying on as many pairs as they like with maximum ease.
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*gift card good through August 31, 2010
Flip-flops and beach towel available while supplies last
Things you may not know about Carrera:
- CARRERA was originally created as a motorcycle and ski helmet brand in 1956
- The name was inspired by the legendary Carrera Panamericana road rally which traversed the length of Mexico
- Over the years the product range has expanded to include ski helmets, sports glasses, optical frames and sunglasses
- CARRERA is manufactured by Safilo Group, the world’s second largest designer eyewear manufacturer, who acquired the brand in 1996
- The brand is known for its original on-the-road spirit, dynamic appeal and consistently cutting-edge design
- CARRERA is a fixture on the music video sets of high-profile artists including Lady Gaga, Alicia Keys, Christina Aguilera, Usher and Rihanna
- The brand’s new “SHINE ON” campaign depicts the world of “Fast-Laners” – young men and women who are not afraid to live their life to the max, constantly revving the passion accelerator
SAFILO CONTINUES ITS COMMITMENT AS GLOBAL FRAMES SUPPLIER OF THE SPECIAL OLYMPICS-LIONS CLUB INTERNATIONAL OPENING EYES® VISION CARE PROGRAM
Padua, June 2010 - Safilo Group, leader in the premium eyewear sector, continues its commitment to support Special Olympics, the international sports training and competition program for people with intellectual disabilities that operates in 170 different countries. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now involves over 3,400,000 athletes (over 3.4 million) with intellectual disabilities in training and sports competitions worldwide.
Safilo’s involvement with Special Olympics started in 2003 as global frames supplier of the Special Olympics-Lions Clubs International Opening Eyes vision care program. Opening Eyes, part of Special Olympics’ award-winning Healthy Athletes® public health initiative, is the largest program in the world dedicated to providing vision care for people with intellectual disabilities. A large number of athletes have the chance to benefit from the vision screenings, and above all, to receive prescription eyeglasses to correct their sight problems and sunglasses to protect their eyes. The Opening Eyes program also provides sports protective eyewear for athletes that train and compete in contact sports.
The “Opening Eyes” care and prevention program was founded by the American Optometric Association’s Sports Vision Section and formally incorporated into the Special Olympics Healthy Athletes program in 1997. A generous grant from the Lions Clubs International Foundation, the largest service club in the world, formalized a global partnership and enabled the Opening Eyes program to expand internationally.
Safilo renewed its support for the Special Olympics last year by donating a total of 14,537 optical frames and 9,855 pairs of sunglasses. In addition, Safilo personnel often take an active part in the implementation of the events as volunteers, donating their time and expertise for the benefit of Special Olympics athletes and those with intellectual disabilities.
From the United States to France, from Spain to China, from South Africa to Australia, Special Olympics continually involves a number of athletes in sports events aimed at uniting a passion for sports with individual dignity and success.
Through its support of the Special Olympics, Safilo demonstrates its compassion towards significant charitable initiatives and the importance of corporate responsibility, supporting this project aimed at improving the welfare of those involved.
The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and more than 30 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.
About Special Olympics
Special Olympics is an international organization that changes lives by promoting understanding, acceptance and inclusion between people with and without intellectual disabilities. Through year-round sports training and athletic competition and other related programming for more than 2.25 million children and adults with intellectual disabilities in more than 150 countries, Special Olympics has created a model community that celebrates people’s diverse gifts. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. There is no cost to participate in Special Olympics. Visit Special Olympics at www.specialolympics.org.
Safilo Group Press Office
Tel.: +39 / 049 / 698 5459
Fax: +39 / 049 / 698 7075