On August 19, 2015, the Accessories Council attended the FNPlatform Show during MAGIC in Las Vegas entitled Footwear Distributors and Retails of America Presents: Omnisourcing in an Omnichannel World.
Presentees included Matt Priest (President of the FDRA), N. Mohan (Vice President of TATA International), and N. Bhasin (Regional Chairman-West of the Council for Leather Exports).
Photo courtesy of www.treschicnow.com
Overview From FDRA:
2.3 Billion pairs of shoes are imported to the USA each year—that is over 7 pairs of shoes per individual. Most of those shoes (79%) come from China, with 95% of the shoes coming from just 3 countries, China, Vietnam and Indonesia. The overall reliance on China is starting to fade a bit with athletic shoes leading the charge of alternative sourcing.
The possibility expanding the Trans Pacific Partnership, (a free-trade agreement) a 12-nation fair trade agreement could save the USA a lot of duty. In fact, by adopting this new policy including Canada, USA, Mexico, Peru, Chili, Singapore, Japan, Vietnam, Brunei, Malaysia, Australia and New Zealand. The proposal would save companies and consumers $400 million by eliminating the duty. This would be a big win for growth of the category.
- Cambodia has had a 134% increase in footwear production, but this is off of a very small base.
- India is also growing at a nice pace of 10% annually—there are some tremendous opportunities in India to both source and sell shoes
- The Dominican Republic already offers duty-free imports, but only 1.4% of the volume coming to the USA is from the DR. May be more opportunity there.
Overview from Mr. Mohan:
Made in India: The government is stepping up to make it easier for production and foreign investors. India has a $500billion retail base today, with a projection of $1.3trillion projected by 2020.
There are multi-opportunities to develop business in India:
- Opportunities to introduce and grow your brand
- Opportunity to manufacture in India
- The economy is on strong footing, it’s the 7th largest GDP and the 3rd Largest purchasing population
- Land is amply available
- India is the 5th largest generator of electricity with a 8.5% growth
- Interest rates on savings are high
- It’s getting easier to obtain an employment visa
- There is plenty of manpower with more entering market—356 million people are aged 10-24 years
- The government is training the population, so no shortage of labor pool
- Demographic break
- 65% of the population is less than 30 years old
- 5-7 million people are “Super Rich”
- 70-80 million are “Consuming”
- 250-300 million are “Climbing” and aspiring to consume
- India produces 2 billion sq. ft. of leather annually, 10% of the global production
- They export $6.5 billion in leather
- There is no duty on hides coming from India
- More “zero liquid discharge” factories and cleaner production options
Footwear has a $5 billion base with a $26 billion projected business (men’s footwear is 46% of the market) Footwear consumption by Indian citizens projected to double from 2 pairs to 4 pairs by 2020. If you are thinking of new sourcing options or selling, there is certainly opportunity in India.
Our President, Karen Giberson, walked the booths in footwear and accessories. The men’s collections showed strength and quality. Women’s casual shoes, flats and boots also seemd possible, particularly if you are coming with your own designs. The same was true of their accessory and leather apparel assortments.
FDRA: Founded in 1944, the Footwear Distributors and Retailers of America (FDRA) is the oldest, largest, and most effective footwear trade association in the U.S. It represents the full breadth of the footwear industry, supporting more than 100 companies and over 200 brands, from research, design and development, to manufacturing and distribution, to retailers selling to consumers all over the globe. What FDRA does is simple: It advocates for lower costs for consumers, allowing its members to sell more shoes and create jobs.
Council for Leather Exports: The Council for Leather Exports (CLE) is the single largest and Apex trade promotion organization of the strong and rapidly growing Indian leather & leather products industry. CLE is committed towards the overall development of Indian leather sector and achieve higher export growth to enhance India’s share in global leather trade. CLE is functioning under the aegis of Ministry of Commerce & Industry, Govt. of India. It is the notified Export Promotion organization for entire leather & leather products industry.
It is with deep sorrow and heavy hearts that we share the news of Elaine Gold’s passing. Elaine was a beloved friend and board member of the Accessories Council.
The Accessories Council is very sad to announce the passing of an industry icon, Elaine Gold. Known for her short silver hair, fiery sense of humor and deep knowledge of the industry, Elaine had a dynamic career, influencing and working with designers and brands including Vera, Totes/XIIX Karat, Collection XIIX, Ellen Tracy, Jones New York, to name a few. Elaine Gold passed on August 30, 2015 after a short illness.
Elaine’s career began at Vera Scarves, after a chance meeting when she auditioned to be a model in the showroom. She often said she took a job in the accessory industry, as the bus from Jackson Heights where she lived, went straight to Fifth Avenue. She worked directly with Vera as her assistant and studio business manager. During her time there, the company developed their tabletop prints and scarf business. She also worked with budding designer, Perry Ellis.
After 19 years at Vera, she joined Robinson & Golluber, where she was an early pioneer of brand marketing in the scarf industry. She then joined Totes to run XIIX Karats, working with legends such as Albert Nipon, Ellen Tracy and Kenzo. In 1983 Elaine bought the company and changed the name to Collection XIIX. Stating, “I need to keep XIIX in the name as it’s already on the door and the letters are too expensive to remove!” She built Collection XIIX into a powerhouse company taking on brand licenses as Anne Klein and Jones New York to name a few. In addition, she launched her namesake Elaine Gold Collection, which was in stores until 1997.
In 1991, Elaine joined forces with Drew Pizzo, the current owner of Collection XIIX and then became partners with him when he bought half the company in 1992. “Elaine was a visionary and a supporter of entrepreneurial women across all industries. An icon in the accessory industry, she was known for her impeccable and strong sense of style, always perfectly put together and always a well matching scarf to accessorize her signature tailored look. She was a mentor and friend of many and a very dear friend and partner to me. She will be fondly remembered.” Drew Pizzo, CEO Collection XIIX.
Elaine went on to found a new company, Elaine Gold Enterprises, which landed the US Postal service as its first license. She worked with clients as the Metropolitan Museum of Art and Vera Bradley. Elaine was a consummate professional who was known as a “go to” lady for all things scarves.
Elaine was passionate about her industry and was known for her strong commitment to giving back, in addition to being a charter member of the Accessories Council, she served on a number of boards. She was a long time board member of Shankar College in Israel and often hosted students in her office. She served on the Advisory Board of LIM College. She was honored by FABB, for her work in the fashion accessory industry and honored with the Accessories Council Hall of Fame Award in 2007.
She made charity a priority, serving on the board of Chabad’s Children of Chernobyl. She was honored by the group in 2012 and made regular trips to visit the children in the school outside of Tel Aviv. She was honored by The Foundation Fighting Blindness in 2013. Elaine was a loyal member of Chabad of Midtown for 18 years.
Elaine will be missed. An industry memorial service and celebration of Elaine’s life and industry contributions will be announced in the near future.
The Accessories Council would like to welcome new member, LDR Brands!
Sarah DeMarco, Nickole Raymond, and Lindsey Tervo-Clemmens are female executives from diverse career backgrounds. Together, they are the founders of LDR Brands and the epitome of the modern woman.
Their non-stop lifestyle required them to travel extensively with their laptops. On their frequent flights, these women realized that their tech accessories were stylish or functional – never both. These entrepreneurs sourced high quality materials to create the perfect laptop bag combining both fashion and practicality, thus establishing LDR Brands!
Check out this handbag from the LDR Porter Bag Collection:
Features of this collection include:
- 100% Italian Pebbled Leather and Suede
- Eco-friendly shock absorbent padded computer section
- Two interior pen/lip-gloss holders
- One interior key/cord Keeper
- One interior zipper pocket
- One interior business card pocket
- One interior phone pocket
- Exterior zipper pocket and phone pocket slot
- 7” handle drop with adjustable strap
- 3 lbs., 16.5” L x 3” W and 12.75” H
It is so exciting that these smart and successful women have created a product that never sacrifices fashion for function again.
On Tuesday May 12th, the Accessories Council hosted the 16th Annual Next Generation Awards at the Fashion Institute of Technology. The event featured more category sponsorships than ever before. Thank you to our generous sponsors for making this evening a success:
- Luxottica- Sun Optical
- Collection XIIX- Portfolio
- Kara Ross NY- Fine Jewelry
- Tura- RX Optical
- Haskell Jewels- Fashion Jewelry
- Global Brands Group- Small Leather Goods/Belts
- Nine West Group- Footwear
- FGX International- Millinery
- kate spade new york- Handbags
- Jack Spade- Men’s Accessories
Congratulations to all of our winners!
- Men’s Accessories
1st Prize: Ryan Flynn
2nd Prize: Den Ly
- Fine Jewelry
1st Prize: Melinda Mendoza
2nd Prize: Hyun Jung Hur
1st Prize: Ryan Flynn
2nd Prize: Shawnee Li
1st Prize: Eunae Shim
2nd Prize: Aaron Anish
1st Prize: T. Jacob Hooker & Fernando Webb
2nd Prize Gabrielle Litterio
1st Prize: Adnan Ege Kutay
2nd Prize: Den Ly
- Fashion Jewelry
1st Prize: Ana Aguilar
2nd Prize: Alexia Kitsli
1st Prize: Varuna Suraseranivong
2nd Prize: Cali Hellerman
1st Prize: Gloria Yuen
2nd Prize: Juan Mota
1st Prize: Gloria Yuen
2nd Prize: Kira Yang
In addition to the Next Generation Awards, for the first time ever we had the pleasure of hosting a mini-career fair at FIT. Attendees included V. Fraas, Global Brands Group, Deepa Gurnani, and Colette Malouf.
We are honored to award and recognize excellence in the next generation of accessory design!
Amy Gofton of Kate Spade & Company with 1st Prize Winners, T. Jacob Hooker (middle left) and Fernando Webb (middle right), and 2nd Prize Winner, Gabrielle Litterio (left), for Outstanding Handbag Design.
Diana Amorello (left) and Rachel Rowberry (right) of Collection XIIX with 1st Prize Winner, Gloria Yuen (middle right), and 2nd Prize Winner, Kira Yang (middle left), for Outstanding Portfolio Design.
Are you wondering what to buy for Mother’s Day to make her feel fabulous? We’ve got you covered! On Wednesday, April 22nd, the Accessories Council had the pleasure of hosting our #ACTOPPICKS Mother’s Day Press Preview at Lividini & Co. Our designers showcased must-haves for mom. From statement accessories to sleepwear essentials, these hand picked gifts will ensure mom takes the spotlight!
1. Glitter Buzz Style
Lipstick l $11
Glitter Buzz Style’s fun statement lipstick comes in a variety of pop shades that keeps lips conditioned with key ingredients of jojoba oil and vitamins A, C, E. Enjoy assorted colors with great texture finishes in a matte or rich cream.
To purchase, visit www.glitterbuzzstyleboutique.com.
2. True by Isaac Mizrahi
Color Cosmetics Line l $10-$68
Known for his cosmopolitan style, Isaac Mizrahi brought his passion for bright color to an exciting new cosmetics line, TRUE by Isaac Mizrahi. Color cosmetics and face makeup are infused with the TRUE Beauty Cocktails, proprietary blends of CoQ10, green and white teas, Vitamins A and E and marine algae for a dose of “Healthy Glamour.” The designer cosmetics collection includes an extensive range of eye shadows, blush, and lip products.
To purchase, visit www.isaacmizrahi.com.
Ballerina Flat “No. 3” | $240
Mariem’s “No. 3” is a new take on the classic ballerina style available in assorted colors. The upper portions of the flats are revamped with texture blocking using leather and canvas. The outsoles are adorned with leather for a classic look and rubber on the front to avoid any slippage. Memory foam encompasses the insole for comfort and support; perfect for on-the-go moms looking to remain stylish!
To purchase, visit www.mariem.co.
4. Printed Village
“Oh Buoy” Scarf | $38
Lightweight and stylish, this scarf from Printed Village will be a chic, finishing touch to any outfit. The design reinterprets organic elements, colors, and patterns for a modern world.
To purchase, visit www.printedvillage.com.
Sequined Ballerina | $34
Shiny Sequins are paired with a soft velour lining and skid-resistant rubber outsole from Dearfoams; a great choice for moms who love to travel since they pack up easily— so sashay down the hotel hallway in style in black or gold color options!
To purchase, visit www.dearfoams.com.
6. Perpetual Shade
Metallic Luxury Silk Sleep Mask | $69
Made in NYC, Perpetual Shade’s metallic luxury silk sleep mask is another fantastic choice for moms who love to travel. Their sleep masks are made of the highest quality silk to ensure exceptional comfort while maintaining ultimate functionality.
7. Vanesa Rey
iPhone Cases | $199-$209
The Vanesa Rey crossbody wallet case for iPhone 6 and iPhone 6 Plus gives the modern woman a stylish way to stay connected for her life on the go. The snap close leather wallet is handcrafted in a premiere luxury leather workshop in Spain and the gold metallized phone cradle, giving open access to the phone screen, is made in America. The most important gadget for her everyday deserves to be cased in an accessory of equally beautiful design.
To purchase, visit www.vanesrey.com.
8. Kemi Designs
Custom Gold-Plate Necklace | $150
This hand-stamped and custom-made necklace by Kemi Designs can be decorated with your initials or a favorite saying or word up to 10 characters; a perfect personalized gift to show your affection for your mom!
To purchase, visit www.kemidesigns.com.
Swarovski “Edith” Sunglasses | $175
Marcolin’s easy-to-wear “Edith” cat-eye sunglasses are crafted in fine acetate. The individuality of this timeless style lies in the elegant decorum showcased on the arms and temples. This is a fabulous, essential design for a sunglass lover.
To purchase, visit www.us.marcolin.com.
10. Be Brilliant Bags
Brilliant Body Tote | $265
The Brilliant Body Tote combines high style with practical function allowing a woman to carry her “day” with ease. It features pockets for a laptop, iPad, iPhone and even a zippered compartment for a change of shoes. Inside, a snap-out clear plastic case allows for inspection of liquids at the airport or for carrying your personal items at the gym.
To purchase, visit www.bebrilliantbags.com or select boutiques and fitness centers.
“M” Reversible Belt | $295
Mom will exude style with the Visetos Round Reversible belt in MCM’s signature monogram print. Pink and red color options are sure to provide your mom with a bold pop of color to include in her wardrobe.
To purchase, visit www.mcmworldwide.com.
12. Stephen Dweck
Hand Carved Turquoise Ring, Earrings, Bracelet | $545-$1375
Wow your mom with Stephen Dweck’s hand carved turquoise with citrine jewelry, set in sterling silver. Dweck’s bracelet is additionally adorned with turquoise, citrine, and topaz to give your mom the wow moment she deserves.
To purchase, visit Neiman Marcus in store or online.
Kaci Tote | $99
The Kaci Tote in Baltic Blue is made for the mom that brings everything on the go and is made of Hedgren’s signature nylon material. The Kaci comes in a variety of spring colors, has great leather accents and details including stylish tassel, zippered and slip pockets for extra organization as well as an adjustable shoulder strap.
To purchase, visit http://www.ebags.com/brand/hedgren.
14. Roman & Sunstone
Heart Beaded Stretch Bracelet | $18
Roman & Sunstone’s artisan heart beaded stretch bracelet made with genuine elements is a perfect addition to your mom’s arm party. Stack them, wear them alone, or mix with other styles for a perfect look.
To purchase, visit www.romansunstone.com.
15. Pink Sheep Heiress
Sheep Shades | $180
Pink Sheep Heiress’s “Nassau” and “Indio” frames are designed in the heart of New York City’s Garment District. These new “it” sunnies are durable enough to take anywhere and come with the highest quality CR-39 lenses and 100% UV protection.
To purchase, visit www.pinksheepheiress.com.
16. Mona Assemi
Zany Necklace | $288
This 14kt gold plated long tassel necklace can be worn long, short, or layered. Busy moms can create a polished look day or night with this quirky, statement necklace also available in rose gold, silver, and gunmetal.
For all purchases call 917-828-5812.
17. Ragini Mittal
Wheel of Fortune Ring | $36
The Wheel of Fortune Ring by Ragini Mittal encapsulates good fortune with style. The ring, hand-crafted in New Delhi, features prominent gold tones, man-made pearls, and a red onyx stone. Both the vivid and lively features from the ring will draw the eye of many admirers! Mittal’s jewelry represents the feminine and fun woman while offering empowerment to young women through entrepreneurship.
To purchase, visit www.raginimittal.com.
Mochila Fringe Bag | $450
The Mochila Fringe Bag by Luxchilas will help mom look fab, feel bold, and give back. Proceeds from Luxchilas help support sustainable work for Wayuu Tribe families from Columbia. Every bag is hand-woven and embellished with crystal and leather fringes.
To purchase, visit www.shop.luxchilas.com.
Kids by Safilo | $98-$120
Give the gift of sight to a child who you love as much as mom. The new Kids by Safilo line is kid-tested, mom-approved. This collection is the outcome of careful observation of children’s needs and meeting their requirements with solutions designed specifically for them.
To purchase, visit select high-end optical retailers nationwide.
20. Polaroid Kids’
Polaroid Kids’ Sunglasses | $39.50
Polaroid’s high performance products blend perfect vision with optimum protection. Their supreme quality provides a child with exceptional comfort and practicality.
To purchase, visit Solstice Sunglass stores.
21. Polaroid Women’s
Polaroid Women’s Sunglasses | $75-$98
Your mom will combat glare fashionably with these Polaroid Women’s Sunglasses. With Polaroid’s unsurpassable polarized lenses, she can wear these stylish shades while knowing her eyes are being protected. Available in various styles, you can find a pair that your mom is sure to love!
To purchase, visit Solstice Sunglass stores.
22. Raphael Vineyards
Vineyard & Wine Tasting Experience
Raphael Vineyards, nestled near the Peconic Bay, is dedicated to the production of world-class Merlot. The Petrocelli family prides itself on attention to detail, fine craftsmanship, and devotion to quality in every aspect of grape growing and wine making. Treat your world-class mom with some quality time at a vineyard & wine tasting experience!
For purchases and inquiries, visit http://www.raphaelwine.com/.
23. I Atelier
Single Strap Hobo Bag | Price upon customization
Go from classic elegance to bohemian chic with this entirely customizable I Atelier bag, hand-crafted by local artisans in NYC’s Garment District. Notable features include signature hardware & detailing, hand painted edges, and suede leather lining with zipper closure.
To purchase, visit www.1atelier.com.
24. Moira Anne Artisan
Hand Crafted Jewelry | $35+
Moira Anne Artisan’s handcrafted jewelry collection consists of special stones and symbols that represent protection, abundance, peace, and enlightenment. Shower your mom in arm candy that evokes positive energy; a fabulous gift choice that you can mix and match for ultimate style.
To purchase, visit www.moiraanne.com.
We hope you love our Mother’s Day favorites as much as we do!
SARDEiRA LAUNCHES “AMOR” COLLECTION OF PURE SILVER JEWELRY
A Unique Collection of Fine Jewelry Inspired by a World’s Treasure
“Gorongosa National Park” in Mozambique
NEW YORK: SARDEiRA a USA Made fine jewelry collection designed by Carla Marina Sardeira will premier its collection on Friday, March 20th, 2015. Fine Silver designs set in Sterling Silver, this collection features wildlife that is distinctive to the “Gorongosa National Park” in Mozambique, Carla’s native country. Powerful images of an African Elephant, a Warthog, a Martial Eagle and a Waterbuck are minted into the assortment of necklaces, earrings and cufflinks. The collection will range from $560-$685.
Each piece is designed from photographs taken during Carla’s visit to the park. Those images were sculpted and struck to be realistic depictions of the wildlife. Each medal has a concave image on the front with the “Empowers, Inspires, Celebrates” TM inspirational tagline and signature “S” on back. The Fine Silver Medal is cased in a Sterling Silver setting, using the finest manufacturing capabilities available today.
Carla has over 20 years of experience as a senior jewelry designer, with many years as a VP of Design for the Joan Rivers Collection. For the SARDEiRA debut in fine jewelry, Carla has returned to her birthplace and found inspiration from one of the world’s most revered National Parks. Driven by her passion, the images she has created represent the Resilient, Serene, Free and Priceless wildlife she encountered on her recent visit. Carla chose these emotional words as representatives in response to her deep connection with these majestic creatures. Carla is committed to continue to offer unique, high quality, detail oriented pieces with 10% of the proceeds from this collection will benefit preservation efforts.
The collection will be available on www.SARDEiRA.com Follow Carla as she grows her collection and adds new items on Facebook, Twitter, Pinterest and Instagram @SARDEiRA
For Press Inquiries
Karen Giberson/President of the Accessories Council
The Accessories Council is a not-for-profit trade association, dedicated to helping our members grow their sales. We have over 250 members and offer multiple events each month to promote our companies.
We know that the retail landscape is changing at a warp speed. New players are emerging while former pillar brands are crumbling around us. The Accessories Council believes that to thrive today, companies must be nimble, open to new ideas and to ready reinvent how they operate.
We have dedicated our year to offering educational events to help spark ideas for change. On April 9, we will host a daylong session in partnership with Wharton. We will host our first Accessories Summit in partnership with WWD and NPD, on July 27th. Along the way, we will be offering at least one program each month to explore new ways to grow our businesses. It is in this spirit that we built our program for Vision East. We have invited a sampling of our most popular and inspiring speakers.
Frances Cole Jones, author and coach will kick off our day with “10 Things You Can Do Today To Wow Tomorrow”. Frances shares simple, but highly effective tips on how to present your ideas, sell your products and communicate effectively in our technology loaded world!
NPD’s Carolyn Cohen’s session, “Inside the Mind of Today’s Changing Consumer” will use statistics to demonstrate the influence of the millennial and boomer. This date offers great insights on how to appeal to these customers.
David Jacoby, attorney with Culhane Meadows, will offer a legal perspective in laymen’s terms in his presentation “Navigating New Technology—Real Life Implementation and Implications”. David’s sessions are always filled with thought provoking questions.
Futurist and Founder of HipGuide, Syl Tang will give us a glimpse of things to come in her presentation “Trends-Fads-Reality: What’s Next?” Syl has a talent for spotting emerging trends and technologies. We believe that having an idea of what’s coming can help one make sound decisions today!
I will present a special session called “What’s Going On in Retail that You Can’t Afford to Miss Out On”. I will cover ideas that are working at retail today, tricks of the trade and share ideas to grow your business today.
I will be on hand all day to answer questions and look forward to seeing you there!
In December, Pantone announced that the Color of the Year for 2015 would be marsala. Marsala is Pantone Shade 18-1438, Pantone describes it as “A naturally robust and earthy wine red.”
We asked our members to send us their products in Pantone’s newest Color of the Year and received an incredible array of accessories in all shades of marsala. Take a look below!
- Palter Deliso ‘Vixen’ Pump - $695 – store.palterdeliso.com
- Bulova ‘Watch’ – $250 – www.bulova.com/en-US
- Isharya ‘Claw Stud Earrings’ - $48 – www.isharya.com/
- Julie Vos ‘Baroque Earring’ - $185 – www.julievos.com/
- Kenneth Jay Lane ‘ Earrings 4672ER‘ - $150 – www.kennethjaylane.com/
- Les Pieces Uniques c/o Iristocracy ‘#04 Burgundy’- $275 – www.iristocracy.com/
- Echo Design ‘Polynesian Paisley’ - $38 – www.echodesign.com/
- Palter Deliso ‘Ritz’ Maryjane Heels - $1,295 – store.palterdeliso.com
- Matterial Fix ‘Radiant Cutout Pendant’ - $64 – www.matterialfix.com/
- Matthew Williamson c/o Iristocracy ‘#43 Plum Gradient’ - $395 – www.iristocracy.com/
- Wittnauer ‘Watch’ - $195 – wittnauer.com/
- Anne Touraine ‘French Silk Scarf: Accessories’ - $210 – annetouraine.com/
- Kenneth Cole Reaction ‘Cross Body’ - $105 – www.kennethcole.com
- Caroline Rocha ‘Pink & Gold’ Bracelet - $159 – carolinerocha.com
- Vasi Moda ‘Classic Scarf’ - $360 – www.vasimoda.com/
- Wittnauer ‘Rose Gold Watch’ - $395 – wittnauer.com/
- Tura Inc. Eyewear ‘Model R613 - $209 – www.tura.com/
- HEET ‘Rockstar Exotic Marsala Bracelet’- $250 – shopheet.com
- JGEREN ‘Walton Wrap Belt’ - $185 – www.jgeren.com/
- JGEREN ‘The Astor’ Bag - $795 – www.jgeren.com/
- Patricia Underwood BowenHat- $350 – www.patriciaunderwood.com/
- John Wind Maximal Art Necklace - $59 – www.maximalart.com/
- Eye Of The Sea ‘Power Red Crystal’ Bracelets with Hamsa & Spiral - $50 – eyeofthesea.com/
- Theordora & Callum Scarf - $175 – www.theodoraandcallum.com/
For more information on any of the featured items please email email@example.com
Release the confetti and throw some glitter for our very own, John Wind.
John Wind is the creator of Maximal Art. A collection of 10 pieces from the company’s 30 year span has been procured by the Philadelphia Museum of Art as a part of the Costume and Textiles Collection.
Since 1985, John has used Maximal Art to bring his love for fashion and art together. John uses his voice to bring women of all ages whimsical and sassy pieces. His collections range from playful arm candy full of charm and character, as seen in his charm bar; to timeless pearls, all the way through to chic fashion pieces. Each piece is created with a ‘modern vintage’ twist, so they will be effortlessly on trend with the hint of vintage flair.
In the past 30 years, John Wind has taken Maximal Art all over the world. Throughout the years his pieces have been procured by the Victoria & Albert Museum and the Musée des Arts Décoratifs in Paris, and countless exhibitions. The current procurement of Maximal Art was brought on by the latest Patrick Kelly exhibition. Maximal Art was featured in the styling of the models in the vintage Patrick Kelly spreads, which were on display.
The Philadelphia Museum of Art appreciated John’s work and contribution to the community and picked 10 pieces that reflected the last 30 years of Maximal Art. “This honor feels really serendipitous,” says John Wind, “the fact that it’s happening as we go into our 30th year right” he continued. John also appreciates the Philadelphia Museum of Art for making it his first museum in America, but for making the most unique, because its home.
The AC team is so very proud of John and are very lucky to have him a part of the Accessories Council family. We can’t wait to see where else he’ll go!
In the spirit of “Giving Tuesday” take a look at some of our incredible brands that are giving back!
Mujus: This brand creates gorgeous vibrant jewelry that is eco-friendly! Mujus jewelry is all created with organic tagua seeds found in Peru. They use all organic and sustainable raw materials in an effort to preserve the environment! The brand also gives back to communities in Peru and the United States, in Peru they pay fair wages and provide health insurance to their workers as well as working with the surrounding impoverished communities. In the United States Mujus works with the ALS association to raise money for those battling Lou Gehrig’s Disease. Take a look at their beautiful and bright collection here: www.mujus.com
Elyse Ryan: Elyse Ryan creates beautiful bracelets that benefits the Easter Seals Gives Back Program. The program allows high school students with disabilities the opportunity to work and create the jewelry for income. Check out Elyse’s bracelets and learn more about this great cause here: http://esgivesback.com/
V.I.P. Bands: Leigh Ann Barnes has found a smart and stylish way to give back to some Very Important People, survivors of domestic abuse. Each V.I.P. Band functions as a hair-tie or headband, but the hair-ties are great as bracelets too! Each band is handmade and the women are paid per each band created. Each band is made from recycled handbag leather creating a huge variety for the bands! Take a look and support a GREAT cause here: http://www.vipunlimitedbands.com/
Vasi Moda: This effortlessly chic collection of scarves is not only beautiful, but 20% of the proceeds from each VASI purchase goes directly to the Vasi Moda Inspiration Fund! The fund donates to multiple cancer research foundations. The 100% Italian silk twill scarves are all hand sewn with a rolled hem and printed in Como, Italy. VASI provides an original collection of prints and patterns as well as a philanthropic meaning behind each purchase! Use the discount code HOLIDAY2014 for 30% off through December 31st! Learn more here: www.vasimoda.com
Matterial Fix: This socially responsible jewelry brand works with non-profit organizations to empower girls around the world! 10% of every purchase goes towards empowering young girls in impoverished countries such as India and Peru. The collection is earthy and chic with silver and gold tones that are perfect for anyone on your holiday shopping list. Check out the gorgeous collection and learn more about how you can empower young girls today here: www.matterialfix.com
Enjoy your holiday shopping and get to GIVING BACK!
On Wednesday, October 15th, Matt Sweetwood of Unique Photo presented a seminar on How to Improve Your Social Media By Creating Better Pictures. In his presentation, Matt shared many useful insights into how to successfully use your social media presence to grow your brand. Some key takeaways include:
- “If you are not using social media every day, you are falling behind one day at a time” Matt stresses quality over quantity, so even if you’re not posting a new item you’re constantly engaging with your audience. All posts should remain authentic to the brand and its target audience.
- “Treat Social Media Like Dating” With social media, always be in the right frame of mind and be ready to post, react and discuss. Customers will always remember how you interacted with them on social media.
- The best smartphone does not replace a camera. Most new digital cameras come wifi enabled, so you can instantly send pictures to your phone and upload them to social. Investing in the right equipment can dramatically improve the quality of your pictures and the response to your brand. High quality photos show that you are a high quality brand. Lighting, background and composition are all important when taking pictures.
- But when in doubt, the best camera is the one you have. Posts with images are more likely to catch readers’ attention than those without.
- Don’t overdo hashtag use. Too many hashtags clutter your post and makes it look like you’re simply trying to attract more followers. Choose thoughtful and creative hashtags that are relevant to your post and your company.
- While a high number of followers might not translate directly into sales, a large social media presence is great for buyers to see. It shows that you can encourage your followers to shop in their stores.
- A special tip given was to post photos to Facebook from Instagram as they are more likely to be promoted in your followers’ timelines. When to post is important too: mid-afternoon is often the best time to reach people, but you should experiment and find out what time works best for your individual audience.
Many thanks to Matt Sweetwood for his engaging presentation! For more on Matt, follow him on Twitter, Facebook and Instagram. Also follow Unique Photo and visit their website to view their schedule of photography lessons and be sure to follow @AccessoryNews.
Samantha Auburn Levine launched Auburn Jewelry, her line of beautiful handcrafted jewelry in 2012. Her passion for jewelry making blossomed back in high school while taking a jewelry and metals class, and she hasn’t stopped since! Samantha attended Skidmore College where she minored in Jewelry and Metals and then went on to graduate from law school. She then decided to pursue her passion and create jewelry full time.
Auburn Jewelry offers a unique line of gorgeous sterling silver, 14K gold, brass, copper and enamel pieces. Each piece is individually crafted by hand with superior quality. Samantha’s line has even expanded into custom pieces for both men and women. The young jewelry designer continues to impress us over at the Accessories Council!
Q: Tell us how you actually got started making jewelry at home.
A: I was in eighth grade, going on ninth, and on a tour of the ominous high school that I would be attending the following September. One of the last stops on our walking tour of Horace Greeley High School was the Art Department. Most of the rooms were fairly mundane. But then, we walked into the metals studio with its foreign tools such as files, buffing wheels, saws and of course, an entire enclosed soldering bench, complete with four blow torches. I was amazed. “I could use a blowtorch in school?” I thought to myself. “They trust us with this? How is that possible?”
From that moment on I knew I had found my calling and the rest will be etched in history as I spent the next four years perfecting the skills that were being hammered into me.
Fast forward to December of 2011, Hannukah was rapidly approaching. But unlike most young adults my age I decided to ask, or should I say beg, for my very own metals studio. As I tried to persuade my neurotic Jewish parents that having a blowtorch in our house wasn’t that dangerous, the dream of being able to create jewelry in our basement was slowly turning into a possible reality.
About a week after the last of the eight candles had been lit, melted and the menorah was put back in its place I was finally able to convince the Levines that the studio was a fantastic idea. Shortly thereafter boxes of all shapes and sizes began arriving at our house. Big ones, small ones, ones the size of flex shafts, pliers and table top drills. As I began setting up my new equipment my fourteen year old self’s dream was officially coming true.
Q: What are three words would you use to describe Auburn Jewelry?
A: Trendy, Classic and Fun
Q: Where do you pull inspiration when creating new pieces?
A: When I create new pieces I’m inspired by trends, the current market and most of all my own style and my friends’ style. For example, I added Radiant Orchid to our standard color list this year when Pantone announced that Radiant Orchid was the color of 2014.
I only design pieces that I would wear. I love simple, elegant jewelry that can be worn with any outfit. Our pieces are simple yet so custom and personalized. Our customers can order the silhouette of any shape in one of our pendants.
Q: What was the first piece you ever made?
A: I’ve been making jewelry by hand since I was 14, so the first piece I ever made was a ring, but the first piece I ever sold were a pair of earrings. They are our spiral plannished earrings in sterling silver.
Q: What actually goes into the process of making the jewelry?
A: Every single piece is made by hand in my basement metals studio. I cut out every shape that goes in every pendant: every letter, every animal, every monogram. I make the sterling “outters,” as I’ve coined them from start to finish, forming the metal, soldering it together and soldering the loop on. I fill each pendant and then sand and buff them as well. It’s a process, but seeing the finished pieces makes it totally worth it
Q: What advice would you give to other young men and women who to start their own business?
A: I would tell them not to give up on their dreams. Starting my own jewelry business was my goal since I was 14 years old. I minored in jewelry and metals in college but then went to law school. I launched the business with a year left in school. Since graduation I’ve been making jewelry full-time. It’s never too late to do what you love.
Q: What accessory could you never live without?
A: My Auburn Jewelry monogram pendant – I wear it everyday, even to the gym and in the shower. It never comes off. It’s the perfect completer piece to any outfit.
Q: What can we expect next from Auburn Jewelry?
A: We just launched our new updated website! And Auburn Jewelry is also going to be featured on David Tutera’s new season of CELEBrations on Sept. 12th. Make sure to tune in!
Left to Right: Buddha Pendant, Monogram Necklace with Leather Cord and Silver Chain, Double Interlocking Ring
For more information on Auburn Jewelry, visit www.auburn-jewelry.com!
This week we’re featuring our favorite fall pieces that will help you or a loved one get ready for the first day of school!
Seoul Print Backpack with Laptop Protection from Kipling
Photo courtesy of Kipling
Kipling’s best-selling backpack is equipped with padded shoulder straps, a durable exterior and roomy interior. It easily fits textbooks and essentials, plus it has a protective sleeve for your laptop, too! 13″ x 17.75″ x 7.25″ Weight: 1.5 lbs.
Available at: http://www.kipling-usa.com
Personalized Coco Hoodie from Boy Meets Girl
Photo courtesy of Boy Meets Girl
For her signature logo collection, designer Stacy Igel captures the innocent spark between boy and girl with vintage cameos and you get to design the rest! Anything from a monogram of your initials to special dates can be embroidered on these cozy hooded sweatshirts.
A few great ideas: Graduation Gifts (e.g.: Yale Alumna and UofM Alumna), Sorority Events (e.g.: Mr. ZBT and Mrs. AXO), Sports Teams (e.g.: Giant and Jets), Pop Culture (e.g.: Peeta and Katniss).
Available at: http://www.boymeetsgirlusa.com
14 Piece Scratch and Sniff Elastics from Almar
Photo courtesy of Almar
These fun & colorful elastics are scented when you scratch them & are a great accessory for any active little girl at the school playground!
Available at: http://www.almarsales.com
Cashmink Scarf with Mariel Check from Fraas
Photo courtesy of Fraas
This scarlet scarf is the perfect accessory for adding a pop of color to any Fall outfit, plus it’s super soft and 100% acrylic! Dimensions: 30×180 cm
Available at: http://store.fraas.com/1291_home.html
Original Briefcase from FilsonPhoto courtesy of Filson
This Filson briefcase is extremely durable and features a wide carrying compartment, 2 full-length open pockets and sewn-on compartments for a calculator, business cards, writing utensils and more. It is also water repellant and has an interior brass clasp to secure keys! 16″ W x 12 1/2″ H x 4″ D
Available at: http://www.filson.com
Bamboo Dial Green Swarovski Cork Strap from Sprout
Photo courtesy of Sprout
This fashionable watch is eco-friendly! It has a natural cork strap with organic cotton backing and green stitching as well as a lovely lime green bamboo dial with 12 clear advanced crystal markers from Swarovski Elements.
Available at: http://www.sproutwatches.com
Fahlu Glasses from Web EyewearPhoto courtesy of Web
These unique and bright glasses are super trendy and will male your classmates and co-workers wish they needed glasses too!
Available at: http://www.weyewear.com/en/
Cascade Keychain from Mujus
Photo courtesy of Mujus
Make your set of keys easier to spot with this colorful and eco-friendly Mujus keychain! Handmade in Ecuador and Peru out of Tagua seeds, this piece is also very lightweight so you’ll have an extra dose of style without weighing down your bag or pocket.
Available at: https://www.mujus.com